Raised by Bears

Wood Group Kenny

“Secure the best engineering graduates first” was our primary directive from Wood Group Kenny.

We like a challenge, so when we were asked to deliver a targeted Graduate Recruitment campaign, we started with a comprehensive review of all internal and competitor recruitment practice and collateral. To help formulate the overall tone of voice used throughout the project, we set up a series of graduate engineer and stakeholder workshops to find out what influenced their career decisions and what made Wood Group Kenny their employer of choice.

The success of our graduate campaign has allowed us to work alongside WGK on a nationwide, cross-industry, transferable skills recruitment campaign. The ongoing initiative consists of a fully responsive website, targeted E-Shots, press, outdoor media and online advertising.