Visit Scotland selected us as the sole creative team to design and produce their primary tourism and marketing brochures for the entire region. With worldwide distribution into the hundreds of thousands, it is one of the largest projects we have managed to date.
Working alongside the Visit Scotland marketing team, we created an extensible design framework for use across multiple regions and publications. Each brochure highlighted key destination drivers, a wealth of tourist information and a comprehensive accommodation guide. We also collated and art directed a large image resource library from multiple regional councils and independent photographers.
Following the successful launch of this project, we were subsequently commissioned to produce a number of tourism support publications and the City Guide for Aberdeen.