Raised by Bears

McPherson Optometry

Founded in 1960, McPherson Optometry is a highly respected, family-run practice. In conjunction with an extensive refurbishment which saw the practice boasting the latest technology to maintain and improve eye health, Our team were tasked with bringing their branding and website up to date.

The scope of the project was to ensure that every client touch point was addressed; from appointment cards and stationery to internal and external branding, building signage and advertising.

Later that year, McPherson Optometry was awarded the coveted Practice of the Year & Specialist Practice of the Year at the prestigious AOP Awards.