Raised by Bears

Aberdeen Sports Village

Following a competitive pitch against some of the biggest names in our field, we were appointed as sole creative agency to undertake a significant brand development project for the new Aberdeen Sports Village.

Aberdeen Sports Village is a £28 million, world class sport and exercise facility, developed in partnership with Aberdeen University, Sports Scotland and Aberdeen City Council, and supported by the National Lottery. Catering for local, national and international athletes, ASV hosts an array of world class sporting events and was home to Olympic athletes prior to the London 2012 Olympic Games.

Our involvement ranged from introducing a new visual identity and defining ASV as a brand to their key target audiences (both nationally and internationally), to the production and integration of large-format graphic displays and branded elements used throughout the facility.

Following the success of this project and our ongoing relationship with ASV, the visual identity was developed across the new Aquatics Centre, housing the area's first Olympic size pool and diving facility.