Raised by Bears

Aberdeen International Airport

For the 3.5 million passengers passing through Aberdeen International Airport every year, retail is an integral part of their journey. In conjunction with a major redevelopment of the terminal, we worked with the management team on the rebrand and positioning of the Shop & Fly retail service.

Following stakeholder and target audience engagement, we developed Skyhold, an in-house brand that would reflect the service, quality and convenience of its concierge shopping experience and which could sit comfortably alongside the major brands available in the mall.

This included the creation of a simple but dynamic new word-marque and visual identity, point of sale and environment branding, as well as passenger information design.